Content Created by Users for Users Social media websites such as Facebook and Twitter have been mining their userâs content to understand whatâs trending in the said userâs circles. They use the mined information to create both informational blogs and news articles. By having a very active social media presence, a travel agent will have a platform on which he can engage with the customers directly. Google looks favorably on a website whose content generates a lot of likes and shares. Do not be tempted to use a lot of paid links. Google has recently adopted an increasingly negative position about paid links because people with enough cash can buy a lot of links to get favorable ranking by Google.
Time on Page is Supreme in 2018 Links and uninteresting and irrelevant content will not work with Googleâs smart algorithms. Informative and unique content keeps users on your page, and this translates to better search engine ranking and user engagement.
Skyscraping Techniques Modern travel marketers are developing content around old content. Here is the trick: you find old content that generated a lot of user engagement and find what your users were particularly interested in. You then go ahead and create content that is more valuable to your community based on their feedback. Targeting your community with the content they are looking for increases user engagement and establish your website as an authority.